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A brand association is anything “linked” in memory to a brand for example :

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Question:

A brand association is anything “linked” in memory to a brand for example :

A.

TATA

B.

Ronald Macdonald

C.

Breeze

D.

Starbucks

Answer» b. Ronald Macdonald

Note: The above multiple-choice question is for all general and Competitive Exams in India.