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……. is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.

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Question:

……. is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.

A.

reach

B.

frequency

C.

impact

D.

incidence point

Answer» a. reach

Note: The above multiple-choice question is for all general and Competitive Exams in India.