A. industry supplies
B. industry services
C. industry capital items
D. industry material and parts
A. expected products
B. basic product
C. augmented products
D. potential product
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above
A. leverage differentiation
B. comparative differentiation
C. services differentiation
D. faster differentiation
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing
A. business markets
B. international markets
C. consumer markets
D. government markets
A. conflict between supplier and producer
B. conflict between retailer and end user
C. conflict between wholesaler and retailer
D. conflict between two retailers