A. point of differences
B. points of priority
C. points of membership category
D. point of similarities
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension
The most formal definition of marketing is ____________?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
A. internal stimuli
B. external stimuli
C. both a and b
D. none of above
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs