According to customer’s four Ps, the ‘communication’ is part of?
According to customer’s four Ps, the ‘communication’ is part of?
A. Product
B. Price
C. Promotion
D. Place
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The kind of understanding the company gets from marketing information is known as?
The kind of understanding the company gets from marketing information is known as?A. marketing information system
B. customer insights
C. competitive marketing database
D. variable testing data baseA descriptive thought about something held by a person is classified as?
A descriptive thought about something held by a person is classified as?A. learning
B. attitudes
C. beliefs
D. perceptionThe ‘wireless communication’ is an example of?
The ‘wireless communication’ is an example of?A. tangible products
B. exchange of goods
C. services
D. ownership of nothingAccording to brand personality traits, the ‘ruggedness’ is concluded as brand being?
According to brand personality traits, the ‘ruggedness’ is concluded as brand being?A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper classThe higher is the gap between product performance and customer expectations, the customer is?
The higher is the gap between product performance and customer expectations, the customer is?A. more satisfied
B. more dissatisfied
C. more delighted
D. none of the aboveThe pricing technique used by sellers while selling individual products in bundles is _______?
The pricing technique used by sellers while selling individual products in bundles is _______?A. optional-feature pricing
B. pure bundling pricing
C. mixed bundling pricing
D. pure bundling pricing