A. product classes
B. product forms
C. branding
D. product perception
A. special customer pricing
B. special event pricing
C. loss leader pricing
D. cash rebates
A. communication functions
B. communication parties
C. communication tools
D. communication channels
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system
A. unsought specialty products
B. sought services
C. specialty products
D. convenience products and services
A. variable costs
B. fixed costs
C. total costs
D. all of above
A. ineffective medicines
B. junk food and cigarettes
C. nutritious high fiber cereals
D. insurance products