Direct and Online Marketing | Marketing Mcqs

In the communication process, the media and message are considered as?

Byadmin August 25, 2021July 18, 2022

In the communication process, the media and message are considered as?

A. communication tools
B. communication channels
C. communication functions
D. communication parties

Analyzing Consumer Markets | Marketing Mcqs

The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?

The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?

A. lifestyle
B. personality
C. role
D. status

Read More The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?
Customer Driven Marketing Strategy | Marketing Mcqs

The process of selecting the segments to serve by offering product is referred as?

The process of selecting the segments to serve by offering product is referred as?

A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b

Read More The process of selecting the segments to serve by offering product is referred as?
Introduction to Marketing | Marketing Mcqs

The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?

The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?

A. cost based pricing
B. differentiated pricing
C. competitive pricing
D. value added pricing

Read More The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
Customer Driven Marketing Strategy | Marketing Mcqs

The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation

Read More The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
Marketing Mcqs

Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

A. Overall company strategies
B. Overall company objectives
C. Overall department objectives
D. Overall marketing objectives
E. All of the above

Read More Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
Integrated Marketing Channels | Marketing Mcqs

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

Read More The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

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