A. Share of customer
B. Customer equity
C. Customer lifetime value
D. All of above
A. spot markets
B. exchange markets
C. vertical markets
D. both A and B
A. First degree
B. Second degree
C. Third degree
D. Fourth degree
A. consumerism
B. seller’s extremism
C. environmentalism
D. both a and c
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales
A. innovators
B. early adopters
C. middle majority
D. laggards
A. marketing intelligence system
B. market development system
C. market record system
D. market information system