Niche marketing helps more in?
Niche marketing helps more in?
A. smaller firms
B. larger firms
C. business giants
D. retail store
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The ‘expectancy value model’ is classified as __________?
The ‘expectancy value model’ is classified as __________?A. compensatory model
B. non compensatory model
C. realistic model
D. approached modelAn area that company can profitably satisfies according to buyer’s needs is called _________?
An area that company can profitably satisfies according to buyer’s needs is called _________?A. marketing opportunity
B. production opportunity
C. new market
D. new customersThe value of well-known brand is typically half of the firm’s _________?
The value of well-known brand is typically half of the firm’s _________?A. market finance
B. market capitalization
C. actual finance
D. asset total valueThe concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mixAccording to expectancy model, the process of altering beliefs about the brand is classified as___________?
According to expectancy model, the process of altering beliefs about the brand is classified as___________?A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioningThe use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?
The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?A. exclusive marketing
B. shopper marketing
C. outbound marketing
D. inbound marketing