Developing Marketing Strategies and Plans | Marketing Mcqs

The strategies such as diversification, penetration and market development are the part of __________?

Byadmin October 3, 2021July 17, 2022

The strategies such as diversification, penetration and market development are the part of __________?

A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth

Marketing Mcqs | New Product Development

The customers in the decline stage are classified as?

The customers in the decline stage are classified as?

A. innovators
B. early adopters
C. middle majority
D. laggards

Read More The customers in the decline stage are classified as?
Business Markets and Buyer Behavior | Marketing Mcqs

For marketing success, it is required to build relationships with?

For marketing success, it is required to build relationships with?

A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above

Read More For marketing success, it is required to build relationships with?
Marketing Mcqs | Personal Selling and Sales Promotion

The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing

Read More The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
Marketing Mcqs | New Product Development

The process of systematic search for gathering new product ideas is called?

The process of systematic search for gathering new product ideas is called?

A. idea generation
B. product generation
C. market development
D. business development

Read More The process of systematic search for gathering new product ideas is called?
Company and Marketing Strategy | Marketing Mcqs

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?

A. market follower
B. market niche
C. market challenger
D. market leader

Read More Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
Creating Long-term Loyalty Relationships | Marketing Mcqs

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost

Read More The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

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