Conducting Marketing Research | Marketing Mcqs

The close-ended question in which each question have two possible answers are _____________?

Byadmin September 30, 2021July 17, 2022

The close-ended question in which each question have two possible answers are _____________?

A. dichotomous
B. multiple choice
C. Likert scale
D. semantic differential

Collecting Information and Forecasting Demand | Marketing Mcqs

The ‘sales information systems’ and ‘customer data bases’ are the part of company’s ____________?

The ‘sales information systems’ and ‘customer data bases’ are the part of company’s ____________?

A. external record
B. private record
C. public record
D. internal record

Read More The ‘sales information systems’ and ‘customer data bases’ are the part of company’s ____________?
Managing Marketing Information Customer Insights | Marketing Mcqs

The possible objectives of advertising includes?

The possible objectives of advertising includes?

A. persuasive advertising
B. reminder advertising
C. reminder advertising
D. all of above

Read More The possible objectives of advertising includes?
Developing Marketing Strategies and Plans | Marketing Mcqs

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps

Read More The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
Marketing Channels | Marketing Mcqs

In smaller companies, the pricing strategies are handled by?

In smaller companies, the pricing strategies are handled by?

A. divisional manager
B. top management
C. sales manager
D. marketing manager

Read More In smaller companies, the pricing strategies are handled by?
Developing Marketing Strategies and Plans | Marketing Mcqs

If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

A. $2.33
B. $3.33
C. $4.33
D. $5.33

Read More If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?
Customer Driven Marketing Strategy | Marketing Mcqs

The division of market on the basis of separate needs and behaviors is called?

The division of market on the basis of separate needs and behaviors is called?

A. market segmentation
B. targeting
C. differentiation
D. positioning

Read More The division of market on the basis of separate needs and behaviors is called?

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