Conducting Marketing Research | Marketing Mcqs

The marketing research firms do not include _________?

Byadmin September 30, 2021July 17, 2022

The marketing research firms do not include _________?

A. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms

Marketing Channels | Marketing Mcqs

The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?

The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?

A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreement

Read More The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
Analyzing Consumer Markets | Marketing Mcqs

The persuasion route based on customer rational consideration and buying diligence is explained in_________?

The persuasion route based on customer rational consideration and buying diligence is explained in_________?

A. value cues
B. central route
C. peripheral route
D. central cues

Read More The persuasion route based on customer rational consideration and buying diligence is explained in_________?
Integrated Marketing Channels | Marketing Mcqs

The service outputs produced by the customers are ________?

The service outputs produced by the customers are ________?

A. lot size
B. spatial convenience
C. waiting and delivery time
D. all of the above

Read More The service outputs produced by the customers are ________?
Analyzing Business Markets | Marketing Mcqs

The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?

The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?

A. straight rebuy
B. turned rebuy
C. new buy
D. purpose buying

Read More The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
Marketing Mcqs | Product Strategy Setting

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch

Read More The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
Analyzing Consumer Markets | Marketing Mcqs

The product failure that cause opportunity cost of finding other market offering is classified as_________?

The product failure that cause opportunity cost of finding other market offering is classified as_________?

A. time risk
B. cost risk
C. availability risk
D. choice risk

Read More The product failure that cause opportunity cost of finding other market offering is classified as_________?

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