A. completely unstructured
B. word association
C. sentence completion
D. story completion
A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above
A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
A. bonding
B. brand relationship
C. brand evidence
D. brand existence
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
A. personal communication channels
B. irrational communication channels
C. non-emotional communication channels
D. non-personal communication channels