Conducting Marketing Research | Marketing Mcqs

The researchers sampling plan consists of _______?

Byadmin September 30, 2021July 17, 2022

The researchers sampling plan consists of _______?

A. sampling unit
B. sampling size
C. sampling procedure
D. all of the above

Analyzing Consumer Markets | Marketing Mcqs

The process of identifying different competitive forces hierarchy is classified as___________?

The process of identifying different competitive forces hierarchy is classified as___________?

A. market penetration
B. market division
C. market partitioning
D. customer classification

Read More The process of identifying different competitive forces hierarchy is classified as___________?
Consumer Markets and Buyer Behavior | Marketing Mcqs

The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

A. nominal selling
B. territorial selling
C. team selling
D. group selling

Read More The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
Marketing Mcqs | Pricing Capturing Customer Value

That minor stimuli which determines when and how customer will respond in certain way is called?

That minor stimuli which determines when and how customer will respond in certain way is called?

A. perception
B. cues
C. motives
D. both a and c

Read More That minor stimuli which determines when and how customer will respond in certain way is called?
Marketing Mcqs | Products | Services and Brands

Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?

Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?

A. selective market
B. super market
C. extensive market
D. exclusive market

Read More Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?
Collecting Information and Forecasting Demand | Marketing Mcqs

The price margins fall and price competition increases when the index of market penetration is ____________?

The price margins fall and price competition increases when the index of market penetration is ____________?

A. high
B. low
C. zero
D. fixed

Read More The price margins fall and price competition increases when the index of market penetration is ____________?
Marketing Mcqs | Pricing Strategy

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing

Read More According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

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