Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side. / MCQs / Q&A, Misc. MCQs / Q&A / By admin Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side. A. Selling side B. Formulated side (correct) C. Management side D. Forecasting side