Which of the following would correctly be labelled as a cultural factor that would influenceconsumer behaviour?

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Question:

Which of the following would correctly be labelled as a cultural factor that would influenceconsumer behaviour?

A.

Social class.

B.

Reference groups.

C.

Lifestyle.

D.

Family.

Answer» a. Social class.

Note: The above multiple-choice question is for all general and Competitive Exams in India.