Question:

What is sales promotion?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.

Question:

What are events and experiences?

A.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

B.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» b. These are company sponsored activities and programs designed to create brand-related interactions with customers.

Question:

In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___

A.

Advertising

B.

Monopoly in market

C.

Legal environment

D.

Entertainment

Answer» c. Legal environment

Question:

According to Oxford Dictionary the word ‘to advertise’ means_____

A.

To describe product

B.

To make generally or publicly known

C.

To build image

D.

To make people think

Answer» b. To make generally or publicly known