A. initiators
B. users
C. influencers
D. providers
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. selective ad watching
B. selective noticing
C. prepared distortion
D. selective attention
A. renewable resources
B. non-renewable resource
C. Both a and b
D. none of above
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch
A. maximum market skimming
B. maximum market share
C. maximum current profit
D. survival
A. impression management
B. community engagement
C. brand use
D. social networking