Answering Exams

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival (Correct)

 

Comments
Loading...
Share