In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

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In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

A. Key-size approach
B. work-load appraoch
C. product-need appraoch
D. call-service appraoch

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

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Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases

The Coase theorem states that ?

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The Coase theorem states that ?

A. public goods should be produced up to the point where the additional benefit received by society equals the additional cost of producing the good
B. under certain conditions, private parties can arrive at the efficient solution without government involvement
C. the private sector will fail to produce the efficient amount of a public good because of the free-rider problem.
D. if there are external costs in production the government must intervene in the market to assure that the efficient level of output is produced