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All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

A. social class
B. occupation
C. lifestyle
D. personality

All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

A. Key-size approach
B. work-load appraoch
C. product-need appraoch
D. call-service appraoch

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The biggest of greatest amount of involvement in a foreign market comes through which of the following ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The biggest of greatest amount of involvement in a foreign market comes through which of the following ?

A. Exporting
B. Joint venturing
C. Licensing
D. Direct investment

The biggest of greatest amount of involvement in a foreign market comes through which of the following ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The Coase theorem states that ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The Coase theorem states that ?

A. public goods should be produced up to the point where the additional benefit received by society equals the additional cost of producing the good
B. under certain conditions, private parties can arrive at the efficient solution without government involvement
C. the private sector will fail to produce the efficient amount of a public good because of the free-rider problem.
D. if there are external costs in production the government must intervene in the market to assure that the efficient level of output is produced

The Coase theorem states that ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets