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________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?

A. Optional-product pricing
B. Captive-product pricing
C. Product line pricing
D. By-product pricing

________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?

A. barter
B. buy-back
C. counterpurchase
D. like-value-exchange

When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?

A. cause-related marketing
B. idea marketing
C. nonprofit marketing
D. person marketing

When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

A. actionable
B. substantial
C. differentiable
D. measurable

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

Economics Mcqs, Efficiency And The Public Interest, Markets /
________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

Economics Mcqs, Efficiency And The Public Interest, Markets /
________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning

________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

_______ is the general term for a buying and selling process that is supported by electronic means?

Economics Mcqs, Efficiency And The Public Interest, Markets /
_______ is the general term for a buying and selling process that is supported by electronic means?

A. Internet commerce
B. Web commerce
C. Computer commerce
D. Electronic commerce

_______ is the general term for a buying and selling process that is supported by electronic means? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets