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The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation

The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?

A. decline stage
B. introduction stage
C. growth stage
D. maturity stage

Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?

A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method

Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?

A. group
B. bi-variant population
C. sample
D. market target

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)?

A. vertical marketing system
B. parallel marketing system
C. diversified marketing system
D. horizontal marketing system

When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?

A. creative selling
B. high pressure telling
C. detail selling
D. hard core selling

A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

A. Rapid globalization
B. The changing world economy
C. The call for more socially responsible marketing
D. The micro-chip revolution

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

A. Selective sponsorship
B. Probing
C. focus group interviewing
D. the Delphi method

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

Economics Mcqs, Efficiency And The Public Interest, Markets /
A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

A. demand
B. basic staple
C. product
D. service

A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets