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If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion

If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A(n) _____ are computerized collections of information obtained from data sources within the company ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
A(n) _____ are computerized collections of information obtained from data sources within the company ?

A. retrieval systems
B. marketing research reports
C. flow diagrams and PERT charts
D. internal databases

A(n) _____ are computerized collections of information obtained from data sources within the company ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?

A. long term customer sanctification
B. competitive predatory pricing performance
C. full customer service
D. retention rates

More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

A. Slice of life
B. Lifestyle
C. Mood or imagery
D. Personality symbol

In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?

A. Too much advertising
B. Too few social goods
C. Cultural pollution
D. Too much political power

Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

A. facilitator
B. referent actor
C. oion leader
D. social role player

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

_________ are products bought by individuals and organizations for further processing or for use in conducting a business?

Economics Mcqs, Efficiency And The Public Interest, Markets /
_________ are products bought by individuals and organizations for further processing or for use in conducting a business?

A. Consumer products
B. Services
C. Industrial products
D. Specialty products

_________ are products bought by individuals and organizations for further processing or for use in conducting a business? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

A. current profit maximization
B. product quality leadership
C. Market leadership
D. Survival

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets