Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

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Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

A. internal marketing
B. service-profit chains
C. interactive marketing
D. service differentiation

If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

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If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

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The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation

More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?

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More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?

A. long term customer sanctification
B. competitive predatory pricing performance
C. full customer service
D. retention rates

In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

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In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

A. Slice of life
B. Lifestyle
C. Mood or imagery
D. Personality symbol

Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?

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Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?

A. Too much advertising
B. Too few social goods
C. Cultural pollution
D. Too much political power