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The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?

A. Intangibility
B. Inseparability
C. Variability
D. Perishability

The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?

A. lower prices
B. increase promotion both at home and abroad
C. continuously improve their products at home
D. join into cartels at home

Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?

Economics Mcqs, Efficiency And The Public Interest, Markets /
________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?

A. Online infomercials
B. Online ads
C. Online broadcasts
D. Online bullets

________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

A. idea
B. demand
C. product
D. service

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

A. internal marketing
B. service-profit chains
C. interactive marketing
D. service differentiation

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets