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Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?

Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?

A. wife
B. husband
C. teenage children
D. grandparent

Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?

A. push strategy
B. pull strategy
C. blocking strategy
D. integrated strategy

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

A. Good-value strategy
B. Premium strategy
C. Overcharging strategy
D. Snob strategy

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?

A. meaningful
B. distinctive
C. believable
D. remembered

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

A. retailer
B. wholesaler
C. distribution channel
D. logistics

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

A. master salespersons
B. sales assistants
C. technical support persons
D. telemarketers

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

A. decline stage
B. introduction stage
C. growth stage
D. maturity stage

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?

3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?

A. Nader’s raiders
B. The green movement
C. Governmental regulation
D. International competition

3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets