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The purpose of strategic planning is to find ways in which the company can best ?

September 11, 2021May 31, 2019 by admin

The purpose of strategic planning is to find ways in which the company can best ?

A. overcome losses
B. use its strengths to take advantage of attractive opportunities in the environment
C. avoid paying taxes
D. avoid the expense of costly research and development while still getting the benefits

Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?

September 11, 2021May 31, 2019 by admin

Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?

A. wife
B. husband
C. teenage children
D. grandparent

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?

September 11, 2021May 31, 2019 by admin

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?

A. push strategy
B. pull strategy
C. blocking strategy
D. integrated strategy

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

September 11, 2021May 31, 2019 by admin

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

A. Good-value strategy
B. Premium strategy
C. Overcharging strategy
D. Snob strategy

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?

September 11, 2021May 31, 2019 by admin

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?

A. meaningful
B. distinctive
C. believable
D. remembered

According to Engel’s law as income rises ?

September 11, 2021May 31, 2019 by admin

According to Engel’s law as income rises ?

A. The percentage spent on food rises
B. The percentage spent on housing increases
C. The percentage spent on other categories increase
D. The percentage spent on savings remains constant

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

September 11, 2021May 31, 2019 by admin

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

A. retailer
B. wholesaler
C. distribution channel
D. logistics

Rolls Royce uses which of the following distribution formats ?

September 11, 2021May 31, 2019 by admin

Rolls Royce uses which of the following distribution formats ?

A. Intensive distribution
B. Exclusive distribution
C. Selective distribution
D. Open distribution

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

September 11, 2021May 31, 2019 by admin

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

A. master salespersons
B. sales assistants
C. technical support persons
D. telemarketers

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

September 11, 2021May 31, 2019 by admin

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

A. decline stage
B. introduction stage
C. growth stage
D. maturity stage