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__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?

Economics Mcqs, Efficiency And The Public Interest, Markets /
__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?

A. Direct Mail
B. Outdoor
C. Online
D. Radio

__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?

A. become a vehicle for pitching the sponsor’s products
B. become a vehicle for pitching the sponsor’s products
C. become a means for raising prices
D. become a means of unfair competition

One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?

A. environment
B. response
C. stimuli
D. buying center

The place in the business buying behavior model where interpersonal and individual influences might interact is called the ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?

A. discount
B. allowance
C. premium
D. rebate

The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?

Economics Mcqs, Efficiency And The Public Interest, Markets /
If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?

A. reseller
B. business
C. government
D. service

If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?

A. Hispanics and Asians
B. African Americans
C. Western Europeans
D. Middle Eastern

Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year?

A. 25
B. 50
C. 75
D. 100

Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?

A. Concept development and testing
B. Commercialization
C. Business analysis
D. Marketing strategy development

When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets