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The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ?

A. Geothermy
B. Demography
C. Ethnography
D. Hemos-popography

The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?

A. terragraphic segmentation
B. fermagraphic segmentation
C. geothermy segmentation
D. geodemographic segmentation

One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ?

A. To protect companies form each other
B. To protect consumers from unfair business practices
C. To protect the interests of society
D. To protect businesses from unfair consumer demands

Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?

A. Territorial sales force
B. Product sales force
C. Customer sales force
D. Hybrid sales force

Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

A. new brand strategy
B. line extension strategy
C. multiband strategy
D. brand extension strategy

If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

A. market penetrations
B. market development
C. product development
D. diversification

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The goal of the marketing logistics system should be to provide ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The goal of the marketing logistics system should be to provide ?

A. A targeted level of promotional support
B. A targeted level of customer service at the least cost
C. A targeted level of transportation expense ratio
D. A targeted level of field support

The goal of the marketing logistics system should be to provide ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets