On a linear demand curve, the coefficient of price elasticity is unity, then the value of MR will be: May 10, 2021 by admin Question: On a linear demand curve, the coefficient of price elasticity is unity, then the value of MR will be: A. Positive B. Zero C. Negative D. One Answer» b. Zero Note: The above multiple-choice question is for all general and Competitive Exams in India.