In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
A. meaningful
B. distinctive
C. believable
D. remembered
A. meaningful
B. distinctive
C. believable
D. remembered
A. Like other firms in their industry.
B. growth maximisers.
C. leading firms in their industry
D. unlike other firms in their industry
A. is determined in the goods market and influences the level of planned investment and thus the money market
B. is determined in the money market and influences the level of planned investment and thus the goods market
C. is determined in the goods market and has no influences on the money market
D. is determined in the money market and has no influence on the goods market
A. economic growth
B. economic growth plus changes in (c) output distribution and economic structure
C. improvement in the well-being of the urban population
D. sustainable increase in Gross National Product
A. The price elasticity of demand is -2
B. The good is inferior
C. Income elasticity is + 0.5
D. Income elasticity is + 2
A. Cost on all products
B. Reduced per unit Cost
C. Higher per unit Cost
D. None of these
A. AD = C + I
B. AD = C + I + G
C. AD = C + I + G + X + Z
D. AD = C + I + G + X – Z