Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by whitelisting our website.

If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

A. new brand strategy
B. line extension strategy
C. multiband strategy
D. brand extension strategy