Question:

Which are the steps used to perform behavioral analysis?

A.

Feature Analysis and Evaluation Strategy

B.

Observable behavior, Feature-Behavior Association and Evaluation Strategy

C.

An observable behavior, Features, Feature-Behavior Association and Evaluation Strategy

D.

Defining features and Observing individual behavior

Answer» c. An observable behavior, Features, Feature-Behavior Association and Evaluation Strategy

Question:

What is amplification in social media metrics?

A.

Total number of Audience Comments (or Replies) Per Post

B.

Total number of Likes Per Post

C.

Sum of Short and Long Term Revenue and Cost Savings

D.

Total number of Shares or Clicks Per Post (or Video)

Answer» d. Total number of Shares or Clicks Per Post (or Video)

Question:

Individual online behavior is classified into how many categories?

A.

2

B.

3

C.

5

D.

4

Answer» b. 3

Question:

In , nodes are similar when their neighborhoods are similar.

A.

transitivity

B.

centrality

C.

regular equivalence

D.

structural equivalence

Answer» c. regular equivalence

Question:

In Individual behavior, the target of User-Entity behavior is

A.

individuals

B.

community

C.

entity in social media

D.

user

Answer» c. entity in social media

Question:

Which type of analysis is used for analyzing content?

A.

Link analysis

B.

Link prediction

C.

Node analysis

D.

Text analysis

Answer» d. Text analysis

Question:

Predicting movie box-office revenues is an example of prediction

A.

Individual behavior

B.

user behavior

C.

collective behavior

D.

group behavior

Answer» c. collective behavior

Question:

Twitter’s API uses API and format.

A.

REST ; JSON

B.

SOAP ; XML

C.

XML-RPC; JSON

D.

Composite; YAML

Answer» a. REST ; JSON

Question:

Facebook uses API that provides the primary means of interacting with the Social Graph.

A.

XML

B.

Composite

C.

Graph

D.

RPC

Answer» c. Graph

Question:

Befriending someone, playing games, following, blocking, subscribing, or chatting demonstrates and writing a blogpost or review or uploading a photo to a social media site demonstrates .

A.

User-User Behavior ; User- Entity Behavior

B.

User-User Behavior ; User-Community Behavior

C.

User-Community Behavior ; User-Entity Behavior

D.

User-Entity Behavior ; User- Community Behavior

Answer» a. User-User Behavior ; User- Entity Behavior