Markets

Economics Mcqs | Efficiency And The Public Interest | Markets

A __________ is a brand created and owned by a reseller of a product of service ?

A __________ is a brand created and owned by a reseller of a product of service ?

A. licensed brand
B. manufacturer’s brand private brand
C. private brand
D. co-brand

Read More A __________ is a brand created and owned by a reseller of a product of service ?
Economics Mcqs | Efficiency And The Public Interest | Markets

The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?

The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?

A. Intangibility
B. Inseparability
C. Variability
D. Perishability

Read More The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?
Economics Mcqs | Efficiency And The Public Interest | Markets

Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?

Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?

A. lower prices
B. increase promotion both at home and abroad
C. continuously improve their products at home
D. join into cartels at home

Read More Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?
Economics Mcqs | Efficiency And The Public Interest | Markets

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing

Read More _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?
Economics Mcqs | Efficiency And The Public Interest | Markets

________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?

________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?

A. Online infomercials
B. Online ads
C. Online broadcasts
D. Online bullets

Read More ________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?
Economics Mcqs | Efficiency And The Public Interest | Markets

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands

Read More When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
Economics Mcqs | Efficiency And The Public Interest | Markets

Wal-Mart owned Sam’s club is an example of a retail called a(n) ?

Wal-Mart owned Sam’s club is an example of a retail called a(n) ?

A. factory outlet
B. super specialty store
C. seconds store
D. warehouse club

Read More Wal-Mart owned Sam’s club is an example of a retail called a(n) ?
Economics Mcqs | Efficiency And The Public Interest | Markets

Yahoo, Infoseek, and Baido are all called ?

Yahoo, Infoseek, and Baido are all called ?

A. browsers
B. Webcasters
C. search engines
D. software

Read More Yahoo, Infoseek, and Baido are all called ?
Economics Mcqs | Efficiency And The Public Interest | Markets

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

A. idea
B. demand
C. product
D. service

Read More Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?
Economics Mcqs | Efficiency And The Public Interest | Markets

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

A. internal marketing
B. service-profit chains
C. interactive marketing
D. service differentiation

Read More Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?