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Markets

A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?

A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?

A. Product feature
B. sponsorship
C. brand
D. logo

A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?

If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?

A. reseller
B. business
C. government
D. service

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Economics Mcqs, Efficiency And The Public Interest, Markets

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

A. Target market decisions
B. Produced assortment and services decisions
C. Pricing decisions
D. Promotion decisions

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

A. Psychographics
B. Personality
C. Demographics
D. Lifestyle

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Economics Mcqs, Efficiency And The Public Interest, Markets

When producers, wholesalers, and retailers act as a unified system they comprise a ?

When producers, wholesalers, and retailers act as a unified system they comprise a ?

A. conventional marketing system
B. power-based marketing system
C. horizontal marketing system
D. vertical marketing system

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Economics Mcqs, Efficiency And The Public Interest, Markets

All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?

All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?

A. territorial sales force structure
B. pychographic trait sales force structure
C. product sales force structure
D. customer sales force structure

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Economics Mcqs, Efficiency And The Public Interest, Markets

The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?

The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?

A. not manipulating the availability of a product for purpose of explotation
B. not using coercion in the marketing channel
C. using gray marketers whenever possible to save the consumer money
D. not exerting undue influence over the reseller’s choice to handle a product

The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A company faces several major decisions in international marketing the first of these decisions is often ?

A company faces several major decisions in international marketing the first of these decisions is often ?

A. deciding whether to go international
B. looking at the global marketing environment
C. deciding which markets to enter
D. deciding how to enter markets

A company faces several major decisions in international marketing the first of these decisions is often ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets