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If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ? A. Advertising B. Personal selling C. Public relations D. Sales promotion
A(n) _____ are computerized collections of information obtained from data sources within the company ? A. retrieval systems B. marketing research reports C. flow diagrams and PERT chartsD. internal databases
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ? A. gender segmentation…
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ? A. long term customer sanctificationB. competitive predatory pricing performance C. full customer service D. retention rates
___________ have contractual authority to sell a manufacturer’s entire output? A. Selling agents B. Rack jobbers C. Manufacturer’s agents D. Purchasing agents
In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ? A. Slice of life B. Lifestyle C. Mood or imagery D. Personality symbol
Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ? A. Too much advertising B. Too few social goods C. Cultural pollutionD. Too much political power
The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ? A. facilitator B. referent actorC. oion leader D. social role player
_________ are products bought by individuals and organizations for further processing or for use in conducting a business? A. Consumer products B. ServicesC. Industrial products D. Specialty products
Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ? A. current profit maximization B. product quality leadership C. Market leadershipD. Survival