A __________ is a brand created and owned by a reseller of a product of service ?
A __________ is a brand created and owned by a reseller of a product of service ? A. licensed brand B. manufacturer’s brand private brandC. private brand D. co-brand
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A __________ is a brand created and owned by a reseller of a product of service ? A. licensed brand B. manufacturer’s brand private brandC. private brand D. co-brand
The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ? A. IntangibilityB. Inseparability C. Variability D. Perishability
Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ? A. lower prices B. increase promotion both at home and abroadC. continuously improve their products at home D. join into cartels at home
_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ? A. Innovative marketing B. Consumer oriented marketing C. value marketing D. Sense of mission marketing
________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks? A. Online infomercialsB. Online ads C. Online broadcasts D. Online bullets
When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? A. Product extensions B. Line extensions C. Brand extensionsD. New brands
Wal-Mart owned Sam’s club is an example of a retail called a(n) ? A. factory outlet B. super specialty store C. seconds storeD. warehouse club
Yahoo, Infoseek, and Baido are all called ? A. browsers B. WebcastersC. search engines D. software
Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ? A. idea B. demandC. product D. service
Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ? A. internal marketingB. service-profit chains C. interactive marketing D. service differentiation