Markets

successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies? A. marketing strategy B. marketing control C. marketing analysisD. marketing implementation

The type of sales presentation approach that requires good listening and problem-solving skills is the ? A. canned approach B. formula appraochC. need-satisfaction approach D. critical-thinking approach

_______ is quoted as saying that everyone lives by selling something? A. Bill GatesB. Robert Louis Stevenson C. Arthur Miller D. Henry Ford

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)? A. line extension B. brand extension C. multibranding D. new brands

The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ? A. Optional-product pricing B. Captive-product pricing C. By-product pricingD. Product line pricing

The total number of item that the company carries within its product lines refers to the ________ of the product mix? A. width B. depthC. length D. consistency

The typical method of retail operation used by supermarkets and catalog showrooms is called ? A. self-service retailing B. limited-service retailing C. full-service retailing D. service merchandiser

______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests ? A. Deceptive promotion B. Deceptive packaging C. Deceptive pricing D. Deceptive cost structure

Sellers that handle their own exports are engaged in ? A. direct exporting B. indirect exporting C. licensing D. contract manufacturing

A child in the United States is normally exposed to all of the following values EXCEPT ? A. achievement ans success B. activity and involvement C. material comfortD. collectivism