Browsing category
________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ? A. Optional-product pricing B. Captive-product pricingC. Product line pricing D. By-product pricing
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ? A. Affordable methodB. Percentage of Sales method C. Competitive parity method D. Objective and task method
When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called? A. barterB. buy-back C. counterpurchase D. like-value-exchange
When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using? A. cause-related marketing B. idea marketing C. nonprofit marketingD. person marketing
_______ factors are the most popular bases for segmenting customer groups? A. GeographicB. Demographic C. Psychographic D. Behavioral
It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation…
________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter? A. Mass marketing B. Market segmentationC. Market targeting D. Market positioning
In terms of special product life cycles a ________ is a basic and distinctive mode expression? A. genreB. style C. fashion D. fad
________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes? A. Product differentiationB. Market segmentation C. Market targeting D. Market positioning
_______ is the general term for a buying and selling process that is supported by electronic means? A. Internet commerce B. Web commerce C. Computer commerceD. Electronic commerce