Question:

The Number of news paper copies sold

A.

readership

B.

circulation

C.

print

D.

viewership

Answer» b. circulation

Question:

The director of the film Raja Harishchandra

A.

sathyajith ray

B.

dadasaheb phalke

C.

mrinal sen

D.

syam benagal

Answer» b. dadasaheb phalke

Question:

Interpersonal communication is direct face-to-face communication between

A.

mass

B.

two persons

C.

group of persons

D.

oneself

Answer» b. two persons

Question:

Which of the following is an example of hot mediaum as envisaged by Marshal McLuhan.

A.

cartoon

B.

telephone

C.

radio

D.

tv

Answer» b. telephone

Question:

_________________ occurs when an individual sends and receives messages internally

A.

intrapersonal communication

B.

interpersonal communication

C.

mass communication

D.

group communication

Answer» a. intrapersonal communication

Question:

Which Model refers to Gatekeeper concept.

A.

theadore newcomb\s

B.

shannon &weaver\s

C.

bruce westleys &mc leans

D.

george gerbner

Answer» c. bruce westleys &mc leans

Question:

The knowledge –gap hypothesis was developed by

A.

g.a.donohue

B.

john paulik

C.

wilbur schramm

D.

david weaver

Answer» a. g.a.donohue

Question:

Radio &TV are the examples of

A.

group communication

B.

interpersonal communication

C.

human communication

D.

mass communication

Answer» d. mass communication

Question:

In a communication process Receiver is also known as

A.

sender

B.

encoder

C.

channel

D.

decoder

Answer» d. decoder

Question:

The Indian Institute of Mass Communication was established in

A.

1955

B.

1964

C.

1965

D.

1946

Answer» c. 1965