Question:

——- is directed towards a geographically diverse, but narrow target audience who has specific interests and demographic characteristics.

A.

Advertisement writing

B.

Newspaper writing

C.

Magazine writing

D.

Radio scripting

Answer» c. Magazine writing

Question:

An ——- is a tribute to the dead.

A.

op-ed

B.

obituary

C.

editorial

D.

advertisement

Answer» b. obituary

Question:

The ——- is also called the story’s hook.

A.

News Peg

B.

News feature

C.

end paragraph

D.

News story

Answer» a. News Peg

Question:

——- interviews are used to gather material to supplement the theme of the current news story.

A.

Trend features

B.

Historical features

C.

Lifestyle features

D.

Spot News

Answer» d. Spot News

Question:

The objective of a ——- story is to create a true portrait of your profile subject.

A.

spot

B.

profile

C.

trend

D.

live-in

Answer» b. profile

Question:

——- stories are human-interest articles that focus on particular people, places, events and issues.

A.

Feature

B.

crime

C.

Travellogue

D.

Court

Answer» a. Feature

Question:

The perception of women not being interested in current affairs or world news, gave rise to a different section for them in newspapers called ——-.

A.

Historical features

B.

Trend features

C.

Spot features

D.

Lifestyle features

Answer» d. Lifestyle features

Question:

The first “A” in the APPLAUSE formula stands for ——- .

A.

allergy

B.

appeal

C.

align

D.

act

Answer» b. appeal

Question:

——- writers have more freedom to display viewpoint, voice, tone, and style in their writing.

A.

magazine

B.

young

C.

story

D.

newspaper

Answer» a. magazine

Question:

Gathering data information and facts for advancement of knowledge is called ——-.

A.

assembling

B.

collection

C.

collating

D.

research

Answer» d. research