Efficiency And The Public Interest

Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?

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Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?

A. lower prices
B. increase promotion both at home and abroad
C. continuously improve their products at home
D. join into cartels at home

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

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When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

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Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

A. internal marketing
B. service-profit chains
C. interactive marketing
D. service differentiation