A. Enlightened marketing
B. Myopic marketing
C. Fundamental marketing
D. Conceptual marketing
A. they can generate more advertising
B. they can please top management
C. they can gain tax advantages
D. they can set lower prices that that result in greater sales and profits
A. harming consumers through high prices
B. harming consumers through deceptive practices
C. harming consumers through high-pressure selling
D. harming consumers through too many product choices
A. quantity discount
B. cash discount
C. seasonal discount
D. trade discount
A. loyalty and perseverance
B. spot selling and old product rejuvenation
C. high sales performance and encourage capturing new accounts
D. high pressure situations and competitive reaction
A. The marketing concept
B. The product concept
C. The selling concept
D. The societal marketing concept
A. marketing provides a guiding philosophy
B. marketing is the only discipline that can provide a formal structure for the planning effort
C. marketing provides inputs to strategic planners by helg to identify attractive market opportunities
D. within individual business units marketing designs strategies for reaching the unit’s objectives
A. natural
B. demographic
C. economic
D. technological
A. motive
B. want
C. demand
D. requirement
A. overcome losses
B. use its strengths to take advantage of attractive opportunities in the environment
C. avoid paying taxes
D. avoid the expense of costly research and development while still getting the benefits