Efficiency And The Public Interest

The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ? A. product conceptB. production concept C. production cost expansion concept D. marketing concept

________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible? A. Idea generation B. Concept development and testingC. Idea screening D. Brainstorming

The practice of going after a large of a smaller market or subsets of a few markets is called ? A. undifferentiated marketing B. differentiated marketingC. concentrated marketing D. turbo marketing

The type of salesforce structure in which the sales force sells along product lines is called a ? A. territorial salesforceB. product salesforce C. customer salesforce D. retail salesforce

Joining with foreign companies to produce or market products and services is called ? A. direct exporting B. indirect exporting C. licensingD. joint venturing

A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ? A. product development B. commercialization C. marketing strategy D. business analysis

If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ? A. Licensed brands B. Manufacturer’s brand C. Private brand D. Co-brand

All of the following factors can affect the attractiveness of a market segment EXCEPT ? A. the presence of many strong and aggressive competitorsB. the likelihood of government monitoring C. actual or potential substitute products D. the power of buyers in the segments

If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ? A. Protectionism B. exchange controls C. exchange facilitatorsD. nontariff trade barriers

If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ? A. Newspapers B. Television C. Direct Mail D. Radio