Efficiency And The Public Interest

The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ? A. GeothermyB. Demography C. Ethnography D. Hemos-popography

One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ? A. terragraphic segmentation B. fermagraphic segmentation C. geothermy segmentationD. geodemographic segmentation

Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ? A. To protect companies form each other B. To protect consumers from unfair business practicesC. To protect the interests of society D. To protect businesses from…

The first modern environmental movement in the United States began in the ? A. 1940s B. 1950sC. 1960s and 1970s D. mid-1980s

All of the following are thought to be sources of new product ideas EXCEPT ? A. internal sources B. customers C. competitorsD. the local library

In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic…

Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ? A. Territorial sales force B. Product sales force C. Customer sales force D. Hybrid sales force

If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ? A. new brand strategy B. line extension strategy C. multiband strategyD. brand extension strategy

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ? A. market penetrations B. market development C. product developmentD….

The goal of the marketing logistics system should be to provide ? A. A targeted level of promotional supportB. A targeted level of customer service at the least cost C. A targeted level of transportation expense ratio D. A targeted level of field support