A. direct exporting
B. indirect exporting
C. licensing
D. contract manufacturing
A. direct exporting
B. indirect exporting
C. licensing
D. contract manufacturing
A. achievement ans success
B. activity and involvement
C. material comfort
D. collectivism
A. the Commerce Department
B. the Massachusetts institutes of Technology (MIT)
C. Northwestern University
D. the Defense Department
A. Modeling
B. Motivation
C. Perception
D. Learning
A. social class
B. occupation
C. lifestyle
D. personality
A. Key-size approach
B. work-load appraoch
C. product-need appraoch
D. call-service appraoch
A. Prospecting
B. Preapproach
C. Approach
D. Handling objections
A. Exporting
B. Joint venturing
C. Licensing
D. Direct investment
A. Need recognition
B. Information search
C. Evaluation of alternative
D. Postpurchase behaviour
A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases