In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

A. Key-size approach
B. work-load appraoch
C. product-need appraoch
D. call-service appraoch

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases