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Economics Mcqs

All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

A. social class
B. occupation
C. lifestyle
D. personality

All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

A. Key-size approach
B. work-load appraoch
C. product-need appraoch
D. call-service appraoch

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The biggest of greatest amount of involvement in a foreign market comes through which of the following ?

The biggest of greatest amount of involvement in a foreign market comes through which of the following ?

A. Exporting
B. Joint venturing
C. Licensing
D. Direct investment

The biggest of greatest amount of involvement in a foreign market comes through which of the following ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets