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Economics Mcqs

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

A. Selective sponsorship
B. Probing
C. focus group interviewing
D. the Delphi method

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

Economics Mcqs, Efficiency And The Public Interest, Markets /
A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

A. demand
B. basic staple
C. product
D. service

A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?

A. Product feature
B. sponsorship
C. brand
D. logo

A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?

Economics Mcqs, Efficiency And The Public Interest, Markets /
If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?

A. reseller
B. business
C. government
D. service

If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

A. Target market decisions
B. Produced assortment and services decisions
C. Pricing decisions
D. Promotion decisions

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

Economics Mcqs, Efficiency And The Public Interest, Markets /
__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

A. Psychographics
B. Personality
C. Demographics
D. Lifestyle

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When producers, wholesalers, and retailers act as a unified system they comprise a ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When producers, wholesalers, and retailers act as a unified system they comprise a ?

A. conventional marketing system
B. power-based marketing system
C. horizontal marketing system
D. vertical marketing system

When producers, wholesalers, and retailers act as a unified system they comprise a ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?

A. territorial sales force structure
B. pychographic trait sales force structure
C. product sales force structure
D. customer sales force structure

All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets