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Economics Mcqs

_________ are products bought by individuals and organizations for further processing or for use in conducting a business?

Economics Mcqs, Efficiency And The Public Interest, Markets /
_________ are products bought by individuals and organizations for further processing or for use in conducting a business?

A. Consumer products
B. Services
C. Industrial products
D. Specialty products

_________ are products bought by individuals and organizations for further processing or for use in conducting a business? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

A. current profit maximization
B. product quality leadership
C. Market leadership
D. Survival

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?

A. innovative marketing
B. consumer oriented marketing
C. value marketing
D. sense -f mission marketing

That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

All of the following considered to be drawbacks of local marketing EXCEPT ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
All of the following considered to be drawbacks of local marketing EXCEPT ?

A. it can drive up manufacturing and marketing costs by reducing economies of scale
B. it can create logistical problems when the company tries to meet varied requirements
C. it can attract unwanted competition
D. it can dilute the brand’s overall image

All of the following considered to be drawbacks of local marketing EXCEPT ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?

A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure

Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The advantages of audience selectivity no ad competition and personalization apply to which type of media ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The advantages of audience selectivity no ad competition and personalization apply to which type of media ?

A. Newspapers
B. Television
C. Direct Mail
D. Radio

The advantages of audience selectivity no ad competition and personalization apply to which type of media ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

One of the most common problems with using internal database information is that ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
One of the most common problems with using internal database information is that ?

A. since it was probably collected for some other purpose it may be incomplete or wrong
B. it is usually expensive to retrieve
C. top executives are usually unwilling to relinquish data therefore the data has limits
D. the data is almost always unsecured and therefore, suspect as to reliability

One of the most common problems with using internal database information is that ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets