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Economics Mcqs

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

A. market penetrations
B. market development
C. product development
D. diversification

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The goal of the marketing logistics system should be to provide ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The goal of the marketing logistics system should be to provide ?

A. A targeted level of promotional support
B. A targeted level of customer service at the least cost
C. A targeted level of transportation expense ratio
D. A targeted level of field support

The goal of the marketing logistics system should be to provide ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?

A. product concept
B. production concept
C. production cost expansion concept
D. marketing concept

The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?

Economics Mcqs, Efficiency And The Public Interest, Markets /
________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?

A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming

________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The practice of going after a large share of a smaller market or subsets of a few markets is called ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The practice of going after a large of a smaller market or subsets of a few markets is called ?

A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. turbo marketing

The practice of going after a large share of a smaller market or subsets of a few markets is called ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

The type of salesforce structure in which the sales force sells along product lines is called a ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
The type of salesforce structure in which the sales force sells along product lines is called a ?

A. territorial salesforce
B. product salesforce
C. customer salesforce
D. retail salesforce

The type of salesforce structure in which the sales force sells along product lines is called a ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

A. product development
B. commercialization
C. marketing strategy
D. business analysis

A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?

A. Licensed brands
B. Manufacturer’s brand
C. Private brand
D. Co-brand

If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets

All of the following factors can affect the attractiveness of a market segment EXCEPT ?

Economics Mcqs, Efficiency And The Public Interest, Markets /
All of the following factors can affect the attractiveness of a market segment EXCEPT ?

A. the presence of many strong and aggressive competitors
B. the likelihood of government monitoring
C. actual or potential substitute products
D. the power of buyers in the segments

All of the following factors can affect the attractiveness of a market segment EXCEPT ? Read More »

Economics Mcqs, Efficiency And The Public Interest, Markets