Question:

Four important subcultures mentioned by the author include all except _____.

A.

Hispanics

B.

African Americans

C.

Mature consumers

D.

Opinions leaders

Answer» d. Opinions leaders

Question:

14% of the population that is differentiated mainly by having high incomes is classified as ______________.

A.

The working class

B.

The middle class

C.

Upper Americans

D.

Lower middle class

Answer» c. Upper Americans

Question:

_____ is(are) the most basic cause of a person’s wants and behavior.

A.

Culture

B.

Brand personality

C.

Cognitive dissonance

D.

New product

Answer» a. Culture

Question:

“We are what we have” would be associated with which of the following concepts?

A.

Attitudes.

B.

Beliefs.

C.

A person’s self-concept.

D.

Personality.

Answer» c. A person’s self-concept.

Question:

If the conditioned stimulus comes before the unconditioned stimulus, this is called:

A.

Forward conditioning

B.

Backward conditioning

C.

Simultaneous conditioning

D.

None of the above

Answer» b. Backward conditioning

Question:

The person with the most power is called:

A.

The most powerful person

B.

The least dependent person

C.

The most independent person

D.

Interdependent

Answer» b. The least dependent person

Question:

What is the correct term for a situation where a stimulus no longer evokes the conditionedresponse?

A.

Generalisation.

B.

Discrimination

C.

Extinction

D.

None of the above

Answer» c. Extinction

Question:

The process of monitoring our behavior to conform with feedback from others is called:

A.

Self-expression

B.

Self-monitoring

C.

Self-behaving

D.

None of the above

Answer» d. None of the above