Question:

Each culture contains smaller _____, or groups of people with shared value systemsbased on common life experiences and situations.

A.

Alternative evaluations

B.

Cognitive dissonances

C.

Subcultures

D.

Motives

Answer» c. Subcultures

Question:

Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behavior of individual members.

A.

Personalities

B.

Values

C.

Finances

D.

Decision makers

Answer» b. Values

Question:

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:

A.

Spokespersons

B.

Marketing figures

C.

Role icons

D.

Product determinants

Answer» b. Marketing figures

Question:

Those who seek out new intellectual experiences are called:

A.

Cognitive innovators

B.

Sensory innovators

C.

Attitudinal innovators

D.

Intelligent

Answer» a. Cognitive innovators

Question:

What is the official language of 20 percent of the world’s people?

A.

English

B.

Spanish

C.

Chinese

D.

French

Answer» c. Chinese

Question:

Which works best in advertising?

A.

Forward conditioning

B.

Backward conditioning

C.

Simultaneous conditioning

D.

None of the above

Answer» b. Backward conditioning

Question:

Which of the following would be the BEST description of the major AIO dimensions thatdescribe a person’s pattern of living?

A.

Attitudes, Interests, and Opinions.

B.

Activities, Interests, and Opinions.

C.

Activities, Innovation, and Occasions.

D.

Attitudes, Income, and Observations.

Answer» b. Activities, Interests, and Opinions.

Question:

The view that lower-class people imitate upper-class people is called:

A.

Trickle-down theory

B.

Imitation theory

C.

Class differential theory

D.

None

Answer» a. Trickle-down theory

Question:

__________ is the single factor that best indicates social class.

A.

Time

B.

Money

C.

Occupation

D.

Fashion

Answer» c. Occupation

Question:

When a stimulus that is close to the conditioned stimulus evokes the conditioned response,this is called:

A.

Generalisation.

B.

Discrimination

C.

Extinction

D.

None of the above

Answer» c. Extinction