Question: Each culture contains smaller _____, or groups of people with shared value systemsbased on common life experiences and situations. A. Alternative evaluations B. Cognitive dissonances C. Subcultures D. Motives Answer» c. Subcultures Note: The above multiple-choice question is for…

Question: Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behavior of individual members. A. Personalities B. Values C. Finances D. Decision makers Answer» b. Values Note: The above multiple-choice question is for all general and…

Question: Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:…

Question: Those who seek out new intellectual experiences are called: A. Cognitive innovators B. Sensory innovators C. Attitudinal innovators D. Intelligent Answer» a. Cognitive innovators Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: What is the official language of 20 percent of the world’s people? A. English B. Spanish C. Chinese D. French Answer» c. Chinese Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: Which works best in advertising? A. Forward conditioning B. Backward conditioning C. Simultaneous conditioning D. None of the above Answer» b. Backward conditioning Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: Which of the following would be the BEST description of the major AIO dimensions thatdescribe a person’s pattern of living? A. Attitudes, Interests, and Opinions. B. Activities, Interests, and Opinions. C. Activities, Innovation, and Occasions. D. Attitudes, Income, and…

Question: The view that lower-class people imitate upper-class people is called: A. Trickle-down theory B. Imitation theory C. Class differential theory D. None Answer» a. Trickle-down theory Note: The above multiple-choice question is for all general and Competitive Exams in…

Question: __________ is the single factor that best indicates social class. A. Time B. Money C. Occupation D. Fashion Answer» c. Occupation Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: When a stimulus that is close to the conditioned stimulus evokes the conditioned response,this is called: A. Generalisation. B. Discrimination C. Extinction D. None of the above Answer» c. Extinction Note: The above multiple-choice question is for all general…