Question:

A culture in which the norms are embedded deeply in its members is called

A.

A high-context culture

B.

A repressive culture

C.

A low-context culture

D.

None of the above

Answer» a. A high-context culture

Question:

Another term for a motive (especially after it has become activated or directed) is a:

A.

Need.

B.

Action.

C.

Drive.

D.

Cue.

Answer» c. Drive.

Question:

The values, beliefs, behaviour, and material objects that constitute a people’s way of life isdefined as

A.

Norms.

B.

Culture.

C.

Mores.

D.

Folkways

Answer» b. Culture.

Question:

A young native Canadian moves from the Northwest Territories to attend university inToronto, Ontario. The disorientation he feels is called

A.

Culture shock.

B.

Counterculture.

C.

Cultural lag.

D.

Cultural relativism.

Answer» a. Culture shock.

Question:

Which of the following would correctly be labelled as a cultural factor that would influenceconsumer behaviour?

A.

Social class.

B.

Reference groups.

C.

Lifestyle.

D.

Family.

Answer» a. Social class.

Question:

Which of the following statements about social classes in the United States is true?

A.

The middle class is the largest class

B.

Less than five percent of the population in the U.S. belong to the upper clas

C.

The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support

D.

The middle class is the group most likely to demand instant gratification

Answer» c. The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support

Question:

Which of the following is NOT one of Hofstede’s dimensions?

A.

Masculinity-femininity

B.

Individualism-collectivism

C.

Wealth-poverty

D.

Environment

Answer» c. Wealth-poverty

Question:

Basic needs such as hunger and thirst are called:

A.

Safety needs.

B.

Psychological needs.

C.

Social needs.

D.

Physiological needs.

Answer» d. Physiological needs.

Question:

Ducking when a stone is thrown at you is an example of:

A.

Species response tendencies

B.

Maturation

C.

Learning

D.

None of the above

Answer» c. Learning

Question:

Which step of the buyer decision process immediately precedes the purchase decision?

A.

Need recognition.

B.

Information search.

C.

Post purchase behaviour.

D.

Evaluation of alternatives.

Answer» d. Evaluation of alternatives.